Rajasthan Royals continues to thrill fans - launches exciting limited-edition Tablet

Device introduced in collaboration with ICE X Electronics Pvt. Ltd.

Royals becomes first sporting club in the world to have its own line of branded smart electronics devices

JAIPUR, 27th MAY 2013: Rajasthan Royals today announced its exciting new partnership with Mumbai based ICE X Electronics, a manufacturer of an exclusive range of tablet computers, smart-phones, and other Android devices. This first-of-its-kind association between the IPL franchise and electronics manufacturer, will see a Royals line of limited-edition smart devices. As a first product, the club announced the launch of the limited Royal Edition of ICE Xtreme Pro, a high-end dual core 3G calling tablet.

The exclusive launch has made Rajasthan Royals the first sports team in the world to introduce its very own range of branded smart devices and adds to the exciting inventory of merchandise the team offers fans. The Royals will be launching many more co-branded smart devices with its new official handset partner ICE X in the future, and these devices will focus on the latest technology.

The newly launched ICE Xtreme Pro tablet comes loaded with exclusive content and RR App that will help cricketing fans to follow the sport and the club on the go. The sleek dual sim calling tablet is equipped with a powerful dual core processor, 1GB RAM and supports 3G data and calling. It also comes with HD display and 8 GB storage, besides Bluetooth, GPS and dual camera. The tablet runs on latest Android Jelly Bean operating System and comes in an amazing limited edition packing, which fans would like to keep for years. As a part of the Royal Fan experience, the

customers would also get one year doorstep service warranty. In keeping with its policy to provide amazing products to its fans at extremely affordable prices, the high end limited edition tablet would be available at a price point of just around Rs.10,000.

The tablet will be sold through the Rajasthan Royals’ official website and exclusive pre-booking will be accepted through online sales partner Snapdeal and retail sales partner Big Bazaar starting 25th May.

Mr. Raghu Iyer, CEO, Rajasthan Royals, said, “We are glad to partner with ICE X Electronics and launch a limited-edition branded tablet for fans. Rajasthan Royals has always endeavoured to take advantage of the best in technology to offer one-of-a-kind products and services.

The launch has made us the first team to have our own line of devices. We are confident that our fans will love the new product.”

Commenting on the association, Mr. Ravi Jakhar, Managing Director, ICE X Electronics Pvt. Ltd, said, “ICE X Electronics is proud to partner Rajasthan Royals in this unique endeavour. The tablet has been designed keeping the RR fans in mind and they will find tablet to be as stable as Dravid, as dynamic as Watson, fast as Tait, and solid performer like the entire RR team.”

The association has been serviced through Total Sports Asia and speaking on the partnership, Mr. Vipin Nair Vice President Sales and Business Development said “We are proud to have enabled the first in its line of sports branded technology products in India, through the partnership between Rajasthan Royals and ICE X”.

Royals has pioneered the use of technology in the IPL, and taken advantage of it to offer the team and its fans innovative services and products. In 2009, it became the first IPL team to bring a Technology Partner on board, which enabled greater efficiency on and off the field and ensured technological superiority over other competing franchises. It recently launched an exclusive mobile application that gives fans access to live matches, scores, players’ lists, and the most recent news.

The team also announced the launch of RR TV, a new media asset that offers enthusiasts a compilation of up-to-the-minute content related to the team and its activities across all media platforms worldwide.