Prachi
Desai and Vidyut Jammwal admit they do not know their mom’s dream
P&G urges children to say ‘Thank You Mom’ by coming forward to realize their mom’s lost dreams
New Delhi, Friday, 26th April,
2013: Vidyut Jammwal, and actor Prachi Desai,
came together in Delhi at the P&G Thank You, Mom Survey launch to share
heart-warming stories of how if it weren’t for their moms, they would not be
living their dream today. Somewhere along the way, they all forgot what Vimla
Jammwal and Amita Desai’s dreams were. Vidyut & Prachi are just cases in
point. The AC Nielsen and P&G ‘Thank You Mom’ survey reveals that 77% of
moms surveyed do not talk about their unfulfilled dreams.
With support from influencers and mothers
from different walks of life, P&G enabled children to fulfil their mom’s
wishes for them last year. This year the campaign led by P&G and its brands
Ariel, Vicks, Whisper, Pampers goes one step further to realize a mom’s dream.
These are her forgotten dreams that she had given less importance to, while
realizing her children’s dream. Hence, P&G and children join hands this
year to enable moms to free up their time & realize their dreams for
themselves.
Interestingly, while 87% of moms surveyed said
that they would like to have some free time for themselves, 79% of children
stated that they would like to help their moms with daily chores, but they are
too busy at work to help moms. But then, this is a great opportunity! After
all, 93% of moms also say that they would like for their children to realize
their dreams!
Commenting on the occasion, Kainaz
Gazder, Marketing Director P&G Indiasaid “P&G has always strived
to work towards touching and improving lives of mothers across the world. Each
of P&G’s brands is committed towards identifying the challenges a mother
faces in her everyday life, and is aiming at easing those with superior,
consumer-meaningful products. We believe this purpose that drives us is the
core reason for the loyalty our consumers bestow on us. While our products help
a mom reduce the tediousness of her chores, as the proud sponsor of Moms,
P&G’s ‘Thank You Mom’ hopes to also acknowledge a mom’s dedication towards
the wellbeing of her family. In its second year, as part of the campaign, we,
joins hands with children across the country to enable moms to realise at least
one lost dream”
As children live the daily rush, they
become oblivious to the efforts put in by mothers to reduce hurdles and
simplify their lives. Moms continue to perform their duties selflessly, without
expectations, at the cost of losing out on their own dreams- for some to be a successful
working woman, a sports person, for others to be an accomplished musician,
artist…
Speaking at
the event, Prachi Desai said “My mom has been my friend, my confidant and a
source of strength. Last year as part of the launch of P&G ‘Thank You Mom’
in India, I realised that I hardly ever thank my mother for the scores of
little and big things she does for me day in and day out. This truth came to me
almost as a shock, and ever since I have made it a part of my conscious self to
express my gratitude to my mother as often as I can. , Saying Thank You Mom
seems like the best thing I can now say”.
She continued further to say “This year once again, this campaign has
compelled me to think and bring forth the realisation that my mother has indeed
sacrificed a lot of her dreams to make
my dream of being an actress come true. This is really the time for me to make
an attempt to find that lost dream and make every effort to realize it for my
mother”
Given this, the second year of Thank You
Mom aims to bring about a similar realisation in many more children, and get
them to think about their mother’s unfulfilled dreams. After all, for all the sacrifices
moms make for their children, what
better way can a child say “Thank You Mom’ than by realising her lost dream.
About P&G
P&G is one of the largest and amongst
the fastest growing consumer products companies in India. Its presence pans
across the Beauty & Grooming segment, the Household Care segment as well as
the Health & Well Being segment, with trusted brands that are household
names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette,
Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell.
P&G operates under three entities in India, two listed entities ‘Procter
& Gamble Hygiene & Health care Limited’ and ‘Gillette India Limited’,
as well as one 100% subsidiary of the parent company in the U.S. called
‘Procter & Gamble Home Products’. Please visit www.pg-india.com for further details.
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