Friday, April 6, 2012

Avid Announces NAB 2012 Technology


Avid Announces NAB 2012 Technology Demonstrations, Customer Presentations and Live Webcast

Customer Presentations to Feature Morgan Spurlock, Eddie Hamilton, BellMedia, Discovery, Person of Interest and San Francisco Giants


Burlington, Mass.—April 5, 2012Avid® today unveiled its lineup for NAB 2012, which includes presentations from renowned customers and the largest array of new product announcements from the company at NAB in more than a decade. Returning to booth #SU902 at the Las Vegas Convention Center, Avid will announce new and upgraded solutions designed to make it easier for media enterprises to create content wherever they are, manage complex production workflows and distribute their media more effectively. Additionally, Avid experts will offer overviews of recently released solutions including Pro Tools® 10, Media Composer® 6 and Avid Interplay® Media Asset Manager (MAM) 4.

Get Avid News Live
At NAB 2012 in Las Vegas, Avid will host a live press event and streaming webcast to announce these new solutions on Sunday, April 15 at 4:00 p.m. PT. A live online Q&A session with Avid subject matter experts will immediately follow the webcast. To register, visit http://forms.avid.com/forms/nab2012-webcast

Where: Avid Booth #SU902, Las Vegas Convention Center

When: April 16-19, 2012

Details: Avid will showcase integrated news, sports, and TV production workflow demonstrations that enable users to create amazing content and business value. The company will also feature demonstrations of its industry-leading creative tools, including Symphony® 6, Media Composer 6, Pro Tools 10, Avid DS, ICON, and System 5 mixing consoles for broadcast and post production. Avid solutions will also be showcased in more than 60 Avid Partner Booths, underscoring the company’s commitment to open, collaborative workflows, and to working with a rich ecosystem of technology partners.

A robust line-up of customer presentations on the main stage in Avid’s booth will include the following guest speakers:

·         Morgan Spurlock (Comic-Con Episode Four: A Fan’s Hope,  Failure Club, The Greatest Movie Ever Sold, A Day in the Life, Super Size Me) 
·         Eddie Hamilton (X-Men: First Class, Kick-Ass, Resident Evil: Apocalypse)
·         BellMedia, Matthew Sherman and Michael Nunan
·         Discovery, Randall Rikes
·         Person of Interest, Scott Weber and Keith Rogers from the Audio Team; and Joshua Levey, associate producer, and Ryan Malanaphy, assistant editor from the Picture Editorial Team
·         San Francisco Giants, Paul Hodges, Brad Martens, Chris Gargano


Avid and the John Lennon Educational Tour Bus will come together outside NAB Central Hall 5 entrance, offering public tours on Monday, Wednesday and Thursday of the state-of-the art mobile studio that visits schools, festivals and industry events all over the U.S. Documentary film maker Morgan Spurlock will be on board for a live stream event on April 17 at 5pm PDT. Outfitted with Avid’s latest audio and video offerings, including Media Composer 6Pro Tools 10 and the new Pro Tools|HDX System, the John Lennon Bus is a self-contained professional recording studio and post facility dedicated to providing students of all ages with free hands on opportunities to make music and produce professional video projects.

Avid experts will also be on hand at several NAB 2012 events including the following:

·         Media Motion Ball, Monte Carlo Resort & Casino, April 16, 5:30- 10:30 p.m. PDT

·         Eleventh Annual Las Vegas SuperMeet, New Tropicana Hotel, April 17, 4:00-11:00 p.m. PDT


For More Information

Visit Avid.com/NAB2012 for more details on session times, live webcast information and information about Avid at NAB 2012.

For daily updates on Avid during the show, check Avid’s "Industry Buzz" blog, and follow Avid on Twitter: @Avid, and Facebook: http://www.avid.com/facebook

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industrybuzz

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