Ekmatra brand the Sarvoday Ashram Trust sells premium
lifestyle fashion for men and women.
The brand targets the urban customers.Shri Virbhadra Singh, Minister for Micro Small & Medium Enterprises inaugurated the Sarvoday Ashram’s Ekmatra store here today.
Following the Gandhian philosophy of simplicity the store has Handspun & Handwoven khadi.
Speaking on the occasion Shri Virbhadra Singh said “From being synonymous to Mahatma Gandhi’s Swadeshi movement to becoming a fashion symbol, Khadi has come a long way. Woven with a hand spun yarn, Khadi breaks away from the monotony of machine made textiles.
Sarvoday Ashram has constantly worked towards creation of employment for weavers & artisans and promotion of this handicraft industry.”
The brand targets the urban customers.Shri Virbhadra Singh, Minister for Micro Small & Medium Enterprises inaugurated the Sarvoday Ashram’s Ekmatra store here today.
Following the Gandhian philosophy of simplicity the store has Handspun & Handwoven khadi.
Speaking on the occasion Shri Virbhadra Singh said “From being synonymous to Mahatma Gandhi’s Swadeshi movement to becoming a fashion symbol, Khadi has come a long way. Woven with a hand spun yarn, Khadi breaks away from the monotony of machine made textiles.
Sarvoday Ashram has constantly worked towards creation of employment for weavers & artisans and promotion of this handicraft industry.”
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