Jabong targets 5 million shoppers, 5x sales growth through participation in Myntra’s “End of Reason Sale” to mark the New Year

Up to 80% discount on more than 300,000 products from 2500+ brands between 3^rd and 5^th January 2017

All the shopaholics, get set to welcome the new year with style and aplomb. Jabong, India’s leading online fashion retailer, has announced its participation in Myntra’s sale event, the “End of Reason Sale”, which will start from the midnight of 3^rd January and continue till 5^th January 2017 midnight. More than 300,000 styles from a wide collection of more than 2,500 national and international brands will be available at up to 80% discount during this sale. Jabong is targeting a 5x growth in its sale during this period.

Speaking about the End of Reason Sale, Mr. Rahul Taneja, Chief Business Officer, Jabong says “Jabong is excited and geared up to be a part of Myntra’s iconic End of Reason Sale (EORS). EORS has now become an annual high point for online fashion shoppers, and this is the first time we will be hosting this event on Jabong. We have geared up for this sale across all fronts – working with partner brands on a wide selection of products, investing in technology and logistics to provide a great customer experience and a large campaign to create customer excitement around the event. Our goal is to delight shoppers with a wide assortment from our brand partners at prices never seen before.”

Apart from several international brands such as Dorothy Perkins, Steve Madden, GAS, Aldo, Hummel, Mexx, Tom Tailor, Nike, Benetton, New Balance, ASICS and Mizuno, the End of Reason Sale will also feature leading Indian brands like Biba, W and many more. Many brands and products will be featured on sale for the first time ever. Private label brands from the stable of Jabong & Myntra such as Sangria and Roadster will be a key part of this sale. 

Adds Rahul, “In our first ever association with Myntra’s End of Reason Sale, we are hoping to spread cheer among more than 5 million shoppers on Jabong. All this, while continuing to deliver great customer experience that our shoppers love us for.”