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Check Out the e4m Mobile App! WEDNESDAY, SEPTEMBER 16, 2015 LATEST NEWS & FEATURES WILL FALL IN INFLATION FUEL MORE FESTIVE AD SPENDS ? Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends PHD AND MEDIACOM RETAIN GSK GLOBAL MEDIA ACCOUNT ESTIMATED AT AROUND $1.7 BILLION GSK reviewed its media account two years ago, deciding to split it between GroupM and Omnicom MAKEMYTRIP COMPLETES 10 YEARS IN INDIA, FOCUSES ON DISRUPTIVE CREATIVE AD FORMAT Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year RUBY BANA STEPS DOWN AS CHIEF STRATEGY OFFICER, MADISON MEDIA Bana had been with Madison for four years. Her next destination in not known EIKONA CONNECT: PR INDUSTRY PUTS MORE EMPHASIS ON 'BRAND VIEWS'...NOT JUST 'BRAND NEWS' Brand Views PR sees 18% growth; utilization of editorial platforms like authored articles, columns, spokesperson profiling & quotes, interviews and other such initiatives are seeing an upward trend WE WANT TO BE AMONG THE TOP 3 CHANNELS IN HINDI NEWS SPACE BY NEXT YEAR: ABHAY OJHA Abhay Ojha, Executive Vice President, Head Sales & Marketing, News Nation Network recounts the journey of News Nation, its DNA and plans for the channel looking ahead KINDLE’S NEW TVC PAYS INSPIRING TRIBUTE TO READERS; CAPTURES THEIR ENCHANTED WORLD #WeAreTheReaders has generated positive sentiment on Twitter TODAY'S OTHER HEADLINES Payback increases reward options by 10X as part of the 'Nothing is Pointless' campaign Lukup offers hybrid TV platform globally powered by Tata Communications Snapdeal and FreeCharge launch Digital Wallet Odisha news channel Kanak TV revamps as Kanak News Razorfish India appoints Dinesh Swamy as Senior Creative Director MEC appoints Rajesh Kumar as Chief Strategy Officer NoBroker office attacked by brokers lmayam Publications launches Tamil daily Dina Cheithi SVG Media elevates Akshay Mathur to Sr. Vice President of Komli Media MoEngage raises $ 4.25 million in Series A funding from Helion Venture Partners & Exfinity Ventures PTI elects Hormusji N Cama as Chairman; Riyad Mathew appointed as Vice Chairman INDUSTRY BRIEFING Aaj Tak sets tone for Bihar elections with Panchayat Aaj Tak Alankar Mahtolia & Sreekanth Hariharan win Benadryl BIG Golden Voice NEWS FROM LATEST IMPACT Net Neutrality: Why Marketers Should Care While the focus of the exploding debate is mainly on the sell side of online transactions right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines more... JOBS ON JOBS & CAREERS Executive Media Sales - Ad sales Diamond Magazines P Ltd. Business Development Manager Chandel Advertising Pvt. Ltd. For More Updates on Jobs visit Jobs & Career website Access exchange4media.com on your mobile www.exchange4media.mobi

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