‘SUHAANA SAFAR WITH ANNU KAPOOR’ GETS PHENOMENAL RESPONSE;

17072013

MEDIA RELEASE

‘SUHAANA SAFAR WITH ANNU KAPOOR’ GETS PHENOMENAL RESPONSE;

OPENS AT TOP SPOT IN DELHI, ON 92.7 BIG FM

DIFFERENTIATED CONTENT STRATEGY REAPS GREAT RESULTS AS SHOW CLOCKS IN TSL OF 1.46

New Delhi, 16^th July 2013: 92.7 BIG FM Delhi has clinched the top spot in the 10am to 12pm time band among private radio stations with the launch of its new show ‘Suhaana Safar with Annu Kapoor’. The show, hosted by the versatile Annu Kapoor has registered a TSL of 1.46, and has beat all competing private radio stations in the capital city. Suhaana Safar with Annu Kapoor launched amidst much fanfare on 24^th June, 2013 and has resonated excellently with audiences, creating a strong connect in the minds of listeners across Delhi.

Suhaana Safar with Annu Kapoor: Timeband – 10am-12noon
Radio Station	TSL
92.7 BIG FM Delhi	1.46
Fever FM 104 Delhi	1.38
Radio Mirchi 98.3 Delhi	1.14
Radio City 91.1 Delhi	1.12
Red FM 93.5 Delhi	1.11
Oye! 104.8 FM Delhi	1.03

Source: RAM Data; Week 26-2013 (23 June to 29 June)

Suhaana Safar with Annu Kapoor gives listeners an opportunity to listen to music from the golden era of Indian film music – between 1955 and 1985. Hosted by the affable Annu Kapoor, the show enables listeners to relive the golden era year-by-year while taking them on an exhilarating journey where the actor narrates behind-the-scene incidents, interesting facts and trivia about movies and plays the top 12 songs of a particular year. While songs from the era are etched in listeners’ minds, the stories behind these glorious melodies are relatively unknown. The romantic, melodious, lyrically charming, meticulously orchestrated and harmoniously sung songs of the golden-era are a treat to the senses and epitomize Hindi film music’s finest period.

Ashwin Padmanabhan, Business Head, 92.7 BIG FM said: “Our most recently launched show Suhaana Safar with Annu Kapoor has reverberated excellently with audiences and has received an overwhelming response making us No. 1 in the time slot. Our programming has always been designed to meet audience preferences, and with this format of show coupled with Mr. Annu Kapoor as host, there couldn’t be a better offering.  The TSL (time spent listening) highlights the stickiness of the show and I commend the entire team for bringing together this exceptional aural experience on 92.7 BIG FM.”