TLC TO AIR “WHAT NOT TO WEAR-INDIA”

THE INDIA EDITION OF THE INTERNATIONAL HIT MAKEOVER SERIES

-               Series to be hosted by Soha Ali Khan and Aki Narula -

-               To Air Every Night at 10 pm, Starting September 3^rd -

New Delhi, August 23, 2012: India’s favourite lifestyle channel TLC will present the India edition of the international makeover series – WHAT NOT TO WEAR. Drawing on the talent of actor Soha Ali Khan and acclaimed stylist Aki Narula, WHAT NOT TO WEAR-INDIA inspires style challenged participants to trade in the drab for fab.   A 13-part series, WHAT NOT TO WEAR-INDIA will air every night at 10 pm starting September 3^rd on TLC.

From housewives who have put their life on hold, to fast track professionals going nowhere with their wardrobes, to entrepreneurs who risk big, except when it comes to their wardrobe; WHAT NOT TO WEAR-INDIA will help empower women by giving them a unique identity while keeping active their distinct lifestyles. Nominated by their friends and family, each episode becomes a personal journey of women reinventing themselves with new found vigour, as they bid adieu to clothing items from their wardrobe they never should have worn in the first place.

Rahul Johri, senior vice president and general manager - South Asia, Discovery Networks Asia-Pacific, said, “TLC has been the front runner in bringing the world’s best experiences to Indian television. Pushing the boundaries of differentiated and inspiring television entertainment, we are delighted to present another pertinent and refreshing India centric series – WHAT NOT TO WEAR-INDIA. Hosted by amazing personalities and experts Soha Ali Khan and Aki Narula, the series would activate a new wave of style change and become the new benchmark in lifestyle programming.”  

Commenting on her television debut, Soha Ali Khan said, “I am excited to be part of TLC; one of my favourite channels. WHAT NOT TO WEAR-INDIA is an extremely interesting makeover series that beautifully captures the emotional, psychological and physical journeys of women to style enlightenment. We hope that viewers enjoy the show as much as we enjoyed making it.”

Hosting his first television series for an international channel, Aki Narula said, “TLC’s WHAT NOT TO WEAR – INDIA was the best and most creative platform for me to say YES to play host, guide and mentor. It’s a thoroughly researched, interactive and insightful series, where I could aptly put all my years of experience of fashion and style to great practical use for the participants and the viewers.”

Watch Soha and Aki change the way participants’ look and feel about themselves. Participants need to work on their wardrobe and self-examine before a 360 degree mirror. Style experts Soha and Aki do not sugar coat their comments when participants forget the 'rules' of shopping and style appropriate dressing. They advocate tough love on what is worn and what is gone. All of which adds up to the unveiling of the restyled woman to friends, family and colleagues who nominated them.

Watch the tears of realization and joys of fulfillment as they turn from dowdy to dashing in WHAT NOT TO WEAR-INDIA every night at 10 pm starting September 3^rd only on TLC. WHAT NOT TO WEAR-INDIA is based on the original format devised by BBC and produced by BBC Worldwide.