CATCH THE LATEST HOLLYWOOD MOVIE OR COSY UP IN YOUR SEAT TO THE SOUND OF MUSIC 30,000 FEET ABOVE SEA LEVEL!

AirAsia X takes in-flight entertainment to a new high by offering the ultimate entertainment experience with the new Samsung Galaxy Tab 10.1.

Kuala Lumpur, 24 July 2012 – Feel as if you are watching the latest hit movie at the cinema, listening to your favourite artist sing at a concert hall or even reading your favourite magazines at your local coffee shop? With the new In-flight Entertainment System (IFE) - the Samsung Galaxy Tab 10.1 now available on AirAsia X’s flights to Australia, Japan, Korea, China, and Taiwan; guests are able to experience the features of the tab with lifelike sound and excellent screen quality, throughout their journey onboard.

AirAsia X in partnership with Tune Box, the digital media arm of Tune Group, is currently offering the In-flight Entertainment System – the Samsung Galaxy Tab 10.1 with an all-enhanced high resolution screen and premium sound system onboard its flights to all its long-haul destinations. Tune Box is also partners with Stellar, an established supplier of entertainment content and technical services to the airline industry which helps acquires film, television, music, games and digital magazine content that prepares and integrate all digital assets onto the Tune Box platform.

Guests travelling to/from AirAsia X flights to Australia (Perth, Gold Coast, Melbourne, Sydney), China (Hangzhou, Chengdu, Beijing), Korea (Seoul), Japan (Osaka, Tokyo) and Taiwan (Taipei) may pre-book the Samsung Galaxy Tab 10.1 online on airasia.com for only MYR35 one way. The tablet which has a long battery life of up to 10 hours is also available for rent onboard all flights for MYR45 one way.

As a gadget junkie himself, CEO of AirAsia X, Azran Osman-Rani said, “We are always on the lookout for ways to further improve our services and enhance our guests’ in-flight cabin experience. The Samsung Galaxy Tab 10.1 will be a great change to our previous portable e-player as it offers one of the best high definition screens, sound system, and a powerful processor all packed in a sleek yet lightweight tablet. On top of that, the tablet is also considerably lighter than our previous e-player which cost efficiently reduces the weight onboard our flights.”

Azran added, “At the forefront of the long-haul low cost model, AirAsia X is constantly innovating ourselves to keep up with the latest in technology. This partnership with Tune Box offering the Samsung Galaxy Tab 10.1 onboard is our commitment in driving innovation whilst enhancing guests’ in-flight experience.”      

Executive Director of Tune Box, Sami El Hadery said, "We are very honoured to partner with an internationally acclaimed airline like AirAsia X to deliver a sophisticated yet affordable IFE system. Tune Box and AirAsia X have a shared vision about changing the IFEC landscape in the region, and we are very excited about our long term partnership as we work together on the next phase to offer wireless IFEC for an enhanced passenger experience.”

Enjoy preloaded movies and TV shows, from popular Hollywood titles to a variety of international foreign movies from Korea, Japan, and China and local Malaysian movies made available for your viewing pleasure. Guests may also groove to the likes of Gotye, Lana Del Ray, U2, Girls Generation, Utada Hikaru, Eason Chan and many more music artists with more than 150 tracks to choose from.

Guests will also be spoilt for choice, as the tablet is also loaded with popular games like Uno, Where’s Wally Now?, and Shark Dash. For those who prefer a more quiet form of entertainment, digital magazines such as AirAsia’s popular Travel 360 magazine, Passions and International Business Review are available for guests to read on the IFE Samsung Galaxy Tab 10.1.

The new Samsung Galaxy Tab 10.1 will replace the portable e-Player with immediate effect and all AirAsia X guests who have booked the portable e-player will receive the In-flight Entertainment-Samsung Galaxy Tab 10.1 at no additional costs.

For additional savings, guests are strongly encouraged to book their value-added services such as Baggage Supersize, Hot Seats, Pick-A-Seat, AirAsia Insure and in-flight meals online together with their flights as they are able to save up to 30%. For more details, log on to www.airasia.com.

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