Better Photography launches in Hindi

Nksagar-Sagar Media Inc:
India’s No.1 photography magazine ‐ Better Photography launches in Hindi
New Delhi, 29th November 2011: Better Photography, India’s No.1 photography magazine announced the launch of its Hindi title at a grand ceremony in Eros Hotel, New Delhi. Targeted at the Hindi speaking markets, the magazine is the first nationally circulated Hindi photography magazine in India.
The magazine was unveiled by Pablo Bartholomew, legendary photojournalist and two‐times World Press Photo winner; Bandeep Singh, Photo Editor, Fortune India magazine; Neeraj Priyadarshi, Photo Editor, The Indian Express, Dr. Alok Bharadwaj, Senior Vice President, Canon India, Gurjender Singh Virdi, Executive Editor, Better Photography, K Madhavan Pillai, Editor, Better Photography, & Sandeep Khosla, CEO publishing, Infomedia18 Ltd.Also present on the occasion were Harish Tyagi, Chief photographer, Indian Subcontinent, European Pressphoto Agency; photojournalist and activist Ram Rahman; Jitendar Chug, Deputy General Manager sales and marketing, Nikon; Nitin Goyal, General Manager, Tamron Co. Ltd. (India); independent professional photographer Amit Pasricha and other numerous photo industry stalwarts, and senior photographers from Delhi.
Answering to the media, Better Photography editor, K Madhavan Pillai said “With so much of emphasis placed on English media, I am absolutely thrilled that we are the first to launch a significant, nationally circulated monthly magazine on photography in Hindi. Photography is soon becoming an affordable hobby and art in India. It is an enjoyable, healthy and environment friendly art, which does not
differentiate between age and class.”
“ With so many issues, socio‐economic or otherwise, photography is the one language that breaks the barriers of the spoken or written word. It helps people ‘see’ the truth for what it is. I am very optimistic
about the new Better Photography Hindi. With Hindi speaking audiences numbering more than the populations of many other countries and with smaller cities and towns fast becoming the primary growth drivers in consumer technologies, I believe that Better Photography Hindi will eventually go on to have more subscribers than our English edition,” he added.
Addressing the media, Sandeep Khosla, CEO publishing, Infomedia 18 Ltd, said “The decision to launch the Hindi magazine has been based both on a constant feedback from across North India. Better Photography Hindi will be priced at Rs.60 and will reach out to a huge market, especially in the northern
and central belt of the country. The reader profile will be similar in both English and Hindi versions, except for the fact that people are more comfortable with Hindi as a language in large parts of the country. The content will not just be a translation of our English edition. It will have unique content and
will focus on techniques, buying advice and tests, tips & tricks, interviews from all over the world and the very latest news.”
Speaking about the promotional plans of the magazine, Sandeep adds,“ The group has plans to promote the new magazine across Network18 medium including television channels (IBN7, CNBC Awaaz, CNBC TV18, CNN IBN, Lokmat, Colors, MTV, History TV18), websites (Web 18), magazines (Infomedia 18) and also other Hindi newspapers, outdoors, radio and point‐of‐purchase promotions in major Hindi
speaking cities such as Lucknow, Jammu, Chandigarh, Kanpur, Delhi among others.”
Harish Tyagi, Chief photographer, Indian Subcontinent, European Pressphoto Agency complimented Better Photography on the initiative. “I am glad to know about the initiative from Better Photography.
As a regular reader of Better Photography in English, reading the same magazine in Hindi will make more sense to me as the Hindi edition is going to be entirely different and not just the translation of the English magazine. I am sure it will be nice to read photography tips and comments in one of our own Hindi language from the best Indian photography magazine,” he said.
Starting from the December 2011 issue, Better Photography Hindi will be available in the beginning of every month on the newsstands. As a special introductory offer, the December, January and February issues will also carry separate Hindi Pocket Guides on people photography, wedding photography and nature photography.

ABOUT BETTER PHOTOGRAPHY – India’s No.1 Photography Magazine
Better Photography has been the leading photography magazine in India and South Asia for over fourteen years now. It is published by Infomedia18 Ltd, one of India’s best publishing houses. The magazine’s primary audience includes serious enthusiasts and amateurs and covers a wide variety of content. Basic and advanced level techniques, reviews of latest cameras and photography gadgets along
with interviews with the most reputed photographers from around the world forms the core of the content of Better Photography.
ABOUT INFOMEDIA18 LIMITED
Informedia18 [BSE: 509069; NSE: INFOMEDIA], the printing and publishing arm of Network18 is one of the leading publishers of business publications in the country. Its stable includes a number of leading publications like Overdrive, Chip, Better Photography, Entrepreneur, Better Interiors, T3, AV Max, Noise Factory. Apart from these, it also publishes a large number of business to business publications and
Yellow Pages. The latest in its kitty is the newly launched Overdrive hindi, which through a pioneer initiative is also available as an ipad app. After Market targeted at the automotive aftermarket industry
is another