Swiss brand ' Audears Piguet' launch new six model

2010-10-30 13:05:52 - Nksagar-Sagar Media Inc New Delhi;
Audemars Piguet has launched six watch models which are priced fro Rs 72 Lakhs to Rs 2Cr A Swiss luxury watch maker Audemars Piguet announced its elite watches into the Indian market with its brand ambassador master blaster Group Captain Sachin Tendulkar living legend.

Oliviero Bottinelli told media about watches 'these are complicated pieces, bold, sporty, elegant,classical and crazy. With increase of more Indian customers are becoming more and more sophisticated and knowledgeable, they are turning to us and they are no longer just looking at the aesthetic overview but also appreciate the art of watch making' spoke Audemars Piguet Managing Director Oliviero Bottinelli during the launch function here.

He added six models presented very exclusive as the company just makes five to 20 pieces each of these in a year'It is very difficult to find them even in abroad' he added. When asked the reason for choice of Tendulkar as brand ambassador, Mr Bottinelli said he exhibits the brand value such as excellence,his passion for watches and family values sake the two combine in tandem: He added Tendulkar's excellence in cricket reflects our caliber in watchmaking plus his family values matches with our brand that is still owned by the family that started making the watches in 1875:

Tendulkar said,AP is the world renowned brand and is big name he said "I received The first watch was gifted to me when I was 10 years old." Thereon ,"I watch freak I have been looking for better and better brands liked its passion and style as well as its complication quality as in watch industry
, the more complicated a watch is, it is better'

Responding to the marketing of the product, Mr Bottinelli said, the company has tied-up with Delhi-based watch distributor Kapoor Watch Company and will have another retailer in Mumbai'We need not to have many retailers. We want only those who understand our brand' he said.Mr Bottinelli said that the company manufactures 30,000 watches a year'Although we could sell 50 per cent of this number in Asia as the demand is high but we limit it to 30-35 per cent and the remaining is for the rest of the globe' he said.
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